Pixofarm partners with UPL to bring digital technologies to fruit growers across the world

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We are excited to announce a partnership with a global provider of sustainable agriculture solutions UPL. Pixofarm and UPL will work together to expand grower access to Pixofarm’s technology to help improve efficiency, productivity, and sustainability of fruit farms.

UPL – one of the world’s leading agri-inputs companies and a key supplier of crop protection, biological and organic inputs to fruit growers is certain that Pixofarm can help apple growers reduce costs and optimise yields by improving growers access to data on the status of their crop and orchard. UPL will support Pixofarm’s growth by expanding its access to apple growers across Europe, and giving Pixofarm additional capital to invest in accelerating product development towards a fully integrated smart farming solution. As an OpenAg Digital Partner, Pixofarm’s expansion will be supported by the UPL network which currently operates across 130 countries.

Jai Shroff, Global CEO of UPL, said “As part of our OpenAg purpose, we are constantly looking to embrace innovative young companies with new and better ways of helping growers deliver better outcomes for the consumer and the environment. We are excited to collaborate with one of the most promising agtech startups, Pixofarm, who is putting the power into the hands of the growers to gain high-quality real-time data about their orchards, reimagining sustainability at the farm level.”

We are excited to collaborate with one of the most promising agtech startups, Pixofarm, who is putting the power into the hands of the growers to gain high-quality real-time data about their orchards, reimagining sustainability at the farm level.

Jai Shroff, Global CEO of UPL Tweet

Farid Edrisian, CEO of Pixofarm, said “As one of the world’s leading agri-input companies, UPL’s collaboration with Pixofarm is a strong endorsement of Pixofarm’s unique technology. Our partnership with UPL will give us endless opportunities to provide value for fruit producers, expand our solution across the fruit production value chain and ensure sustainable fruit production. We look forward to working alongside UPL as we continue to expand around the world.”

               We believe that digital technologies are key in ensuring the future of sustainable fruit production, and we are glad that we have found a partner like UPL who have recognized the same need and are willing to work together with us in realizing that vision.

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Federica Succio

Your host

With her experience and expertise in the digitization of fruit growing and the optimization of fruit growth processes, Federica is the right contact person to combine fruit growing expertise with the technologies of the 21st century.

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30.06.2021. 17h CET

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